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In this course we cover how as a fundraiser you can maximise the potential of Facebook, Twitter, Instagram and other social networks. Learn on this course how to develop an effective strategy to build your fundraising from different social networks. The facilitator is Gareth Edwards who has used social network fundraising to raise over £150,000 a year for the charity he is CEO of. The course costs £99.
The course comes complete with a CD Rom with all notes in PDF format for the course and key exercises to enhance your work.
The course consists of the following elements -
Social media as a communication and fundraising tool
Integrating with your website and other materials
Overview of the different social networks and prioritising your time
Facebook types of account and their uses and the Facebook direct donations facility and its use
Building relationships and attracting support using individual accounts
What pages you need and making them fundraising friendly
How to use pages effectively & advertising options and ideas
Groups and their place in fundraising
Boosting events with media and other work on Facebook
Attracting individual and corporate donors
Guerilla marketing options!
Instagram and Twitter - using them to boost your fundraising
Other players and their value to your cause.
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