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A very well structured and presented course. What we covered in half a day was amazing. Gareth’s breadth of experience in the fundraising sector and excellent presentation skills made for a most rewarding day. Some of his ideas have been implemented immediately and others we are working on. The sharing of ideas with other charity workers and the use of relevant and up to date information from other charity websites was also very useful.
Caroline Thompson
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Course Details   Booking  
 
Essentials of Legacy Fundraising
Date 21 July 2009
Time/Duration 1.30pm-4.30pm
Price £59.00 GBP
Venue London Canal Museum (Near Kings Cross)
Facilitator Gareth Edwards
Summary
Legacy fundraising is essential for the long-term growth of all sizes of cause. Legacies can make a transformational effect on most causes.
Course Content

This course covers -

 

Starting or improving your marketing     

Integrating your legacy marketing into our overall fundraising plans

Recruiting new pledgers effectively       

Encouraging your supporters to include a gift in their will

Producing legacy marketing materials 

Building strong links with solicitors and other intermediaries

Pledger relationships                

Upgrading pledges and cross-marketing opportunities

 

 

 

You will receive a full course handbook and a year's membership of the Practical Fundraising Association as part of the course, giving a range of practical hints and tips each week (www.practicalfundraising.com)

 

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