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I attended Gareth’s recent workshop at the National Fundraising Convention and can only say that this was the outstanding session of the convention - serious content dealt with in a fun, practical and entertaining manner. Gareth demonstrated that creativity is just beneath the surface and was able to dip below that surface and net the results!
Harry Brown, Consultant and Fellow of the Institute of Fundraising
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Course Details   Booking  
 
Facebook and other Social Network Fundraising and Marketing
Date 24 February 2015
Time/Duration 1pm-4pm
Price £49.00 GBP
Venue City Business Hub Belfast
Facilitator Gareth Edwards
Summary
This course gives the skills to develop social networks as a fundraising and marketing mechanism for your cause
Course Content

In this course we cover how as a fundraiser you can maximise the potential of Facebook, and other social networks. Learn on this course how to develop an effective strategy to build your fundraising from different social networks. The facilitator is Gareth Edwards who has used social network fundraising to raise over £50,000 a year for the charity he is Chair of the Trustees of. The course costs £49 plus VAT.


The course comes complete with a CD Rom with all notes in PDF format for the course and key exercises to enhance your work.

The course consists of the following elements -

Social media as a communication and fundraising tool

Integrating with your website and other materials

Overview of the different social networks and prioritising your time

Facebook types of account and their uses

Building relationships and attracting support using individual accounts

What pages you need and making them fundraising friendly

How to use pages effectively & advertising options and ideas

Groups and their place in fundraising

Boosting events with media and other work on Facebook

Attracting individual donors

Building corporate relationships

Can you recruit legacy pledgers via Facebook?

Guerilla marketing options!

GOOGLE+ and it’s place in fundraising and marketing

Using LINKEDIN to generate income and awareness

PINTEREST and other players to consider

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