Starting or improving your marketing
Integrating your legacy marketing into our overall fundraising plans
Recruiting new pledgers effectively
Encouraging your supporters to include a gift in their will
Producing legacy marketing materials
Building strong links with solicitors and other intermediaries
Pledger relationships
Upgrading pledges and cross-marketing opportunities
You will receive a full course handbook and a year's membership of the Practical Fundraising Association as part of the course, giving a range of practical hints and tips each week (www.practicalfundraising.com)