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Facebook and other Social Network Fundraising and Marketing
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Date |
08 October 2015
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Time/Duration |
9.30am-4pm
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Price |
£99.00 GBP
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Venue |
Glasgow
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Facilitator |
Gareth Edwards
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Summary
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This course gives the skills to develop social networks as a fundraising and marketing mechanism for your cause with a particular emphasis on Facebook and Twitter
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Course Content
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In this course we cover how as a fundraiser you can maximise the potential of Twitter, Facebook, and other social networks. Learn on this course how to develop an effective strategy to build your fundraising from different social networks. The facilitator is Gareth Edwards who has used social network fundraising to raise over £50,000 a year for the charity he is Chair of the Trustees of. The course costs £99 plus VAT.
The course comes complete with a CD Rom with all notes in PDF format for the course and key exercises to enhance your work.
The course consists of the following elements -
Social media as a communication and fundraising tool
Integrating with your website and other materials
Overview of the different social networks and prioritising your time
Facebook types of account and their uses
Building relationships and attracting support using individual accounts
What pages you need and making them fundraising friendly
How to use pages effectively & advertising options and ideas
Groups and their place in fundraising
Boosting events with media and other work on Facebook
Attracting individual donors
Building corporate relationships
Can you recruit legacy pledgers via Facebook?
Guerilla marketing options!
How Twitter fits into the fundraising mix
What accounts on Twitter you need and how to use them
Useful Twitter apps as a fundraiser
How to use Instagram to develop your fundraising and marketing success
Vine, infographics and other useful tools
GOOGLE+ and it’s place in fundraising and marketing
Using LINKEDIN to generate income and awareness
PINTEREST and other players to consider
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Delegates |
Please Add Delegates Names and Emails, Please ensure that email address match
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Cancellation Terms
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All cancellations have the option of full course notes and telephone chat on key issues. Cancellation 2 months or more prior to an event, 50% is due for payment. Cancellation 1-2 months prior to an event, 75% is due for payment. Cancellation under 1 month prior to an event, 100% is due for payment. If invoices have already been paid, the balance is issued in the form of a credit note towards future courses.
In the event Company Solutions needs to cancel a course due to unforeseen circumstances, such as trainer illness or natural disaster, a rescheduled course will be offered. If this is not convenient, a voucher will be issued for exchange for any course or courses of comparable value in the 12 months following the cancelled course, or towards any other Company Solutions service such as mentoring, bespoke training, etc.
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