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The Company Solutions half day courses were extremely valuable to me. They represent excellent value for cost conscious and time restricted smaller organisations, whilst packing in a comprehensive programme.
Penny Cusdin, Development Manager
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Course Details   Booking    
Social Media Fundraising
Date 09 February 2006
Time/Duration 9.30am-4pm
Price £99.00 GBP
Venue Bolton
Facilitator Gareth Edwards
Summary
This course gives the skills to develop social networks as a fundraising mechanism for your cause
Course Content

In this course we cover how as a fundraiser you can maximise the potential of Facebook, Twitter and other social networks. Learn on this course how to develop an effective strategy to build your fundraising from different social networks. The facilitator is Gareth Edwards who has used social network fundraising to raise over £50,000 a year for the charity he is Chair of the Trustees of.


The course comes complete with a CD Rom with all notes in PDF format for the course and key exercises to enhance your work.

The course consists of the following elements -

FACEBOOK

Introduction to the network as a fundraiser

Who should post and who should not post

Types of account

Making your individual accounts work for fundraising

Using an individual account to build relationships

What pages you need and making them fundraising friendly

How to use pages effectively

Advertising options and ideas

Groups and their place in fundraising

Integrating Facebook into your fundraising

Boosting events with media and other work on Facebook

Attracting individual donors

Building corporate relationships

Can you recruit legacy pledgers via Facebook?

Guerilla marketing options!

TWITTER

How it fits into the fundraising mix

What accounts you need

How to use them as fundraising tools in different types of fundraising

GOOGLE+, LINKEDIN, PINTEREST and other players

How they work and their role in a fundraising strategy

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