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Courses
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Social Media Fundraising
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Date |
09 February 2006
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Time/Duration |
9.30am-4pm
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Price |
£99.00 GBP
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Venue |
Bolton
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Facilitator |
Gareth Edwards
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Summary
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This course gives the skills to develop social networks as a fundraising mechanism for your cause
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Course Content
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In this course we cover how as a fundraiser you can maximise the potential of Facebook, Twitter and other social networks. Learn on this course how to develop an effective strategy to build your fundraising from different social networks. The facilitator is Gareth Edwards who has used social network fundraising to raise over £50,000 a year for the charity he is Chair of the Trustees of.
The course comes complete with a CD Rom with all notes in PDF format for the course and key exercises to enhance your work.
The course consists of the following elements -
FACEBOOK
Introduction to the network as a fundraiser
Who should post and who should not post
Types of account
Making your individual accounts work for fundraising
Using an individual account to build relationships
What pages you need and making them fundraising friendly
How to use pages effectively
Advertising options and ideas
Groups and their place in fundraising
Integrating Facebook into your fundraising
Boosting events with media and other work on Facebook
Attracting individual donors
Building corporate relationships
Can you recruit legacy pledgers via Facebook?
Guerilla marketing options!
TWITTER
How it fits into the fundraising mix
What accounts you need
How to use them as fundraising tools in different types of fundraising
GOOGLE+, LINKEDIN, PINTEREST and other players
How they work and their role in a fundraising strategy
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Email
this to a friend
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Vacancies
With Charity Sector Jobs |
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